In 2026, China continues to dominate influencer marketing with a remarkable ROI of 650%, driven by the rapid growth of local platforms and increased brand investments. The influencer ecosystem boasts over 4.2 million active influencers, reflecting the country's digital maturity and social engagement levels. Brands are increasingly leveraging short-form videos and live commerce to reach targeted audiences efficiently, further fueling the sector's expansion.
The total influencer marketing expenditure in China is projected to reach USD 15.8 billion, emphasizing its strategic importance for brands seeking market penetration. Douyin remains the leading platform, capturing 45% of campaigns, followed by WeChat and Weibo. Engagement rates are notably high at 8.4%, indicating strong consumer interaction and the effectiveness of influencer collaborations in the Chinese digital landscape.