Influencer Content Engagement Statistics in China (2026)

In 2026, China's influencer marketing landscape continues to thrive, with engagement rates reaching around 4.5% on leading platforms like Douyin and Kuaishou. The total number of followers across all influencer accounts has surpassed 1.2 billion, reflecting widespread influence and content consumption. Brands are increasingly investing in influencer collaborations, with average sponsored post costs around $15,000, indicating a mature and competitive market.

The total influencer marketing expenditure has soared to approximately $25.4 billion, showcasing the sector's explosive growth. Over three-quarters of Chinese internet users now actively engage with influencer content, demonstrating the deep integration of influencers into daily digital life. This trend suggests that influencer marketing will remain a pivotal strategy for brands seeking to reach China's vast and digitally savvy population.