Digital Out-of-Home Advertising Statistics in China (2026)

China's digital out-of-home advertising sector continues to expand rapidly in 2026, driven by urbanization, technological adoption, and the rise of smart city initiatives. With nearly 3 million digital screens nationwide, brands are increasingly investing in targeted, high-impact digital campaigns to reach consumers across diverse environments such as public transit, shopping centers, and outdoor billboards.

The shift toward digital advertising is evident with digital's share of the total out-of-home market reaching 74%. The high daily impressions per screen reflect consumers' growing engagement with digital content outdoors. As digital infrastructure improves, advertisers are expected to allocate more budget per capita, optimizing ROI and enhancing brand visibility in China's dynamic digital ecosystem.