China's corporate video market has seen rapid growth, with investments reaching approximately ¥45 billion in 2026. Video marketing remains a critical channel for Chinese brands to connect with digital-savvy consumers, especially on platforms like WeChat and Douyin. The average consumer spends over 12 hours weekly watching corporate videos, indicating high engagement levels and the importance of high-quality content.
The adoption of video marketing strategies continues to rise, with nearly 78% of companies integrating video into their campaigns. Live streaming has become especially popular, drawing over 320 million viewers monthly, making it a vital tool for brand promotion and customer interaction in China's digital landscape.
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