Affiliate Cookie Duration Statistics in China (2026)

China's affiliate marketing landscape in 2026 shows a significant increase in cookie durations, averaging 30 days, which enhances conversion opportunities for marketers. The rise in active affiliate marketers, reaching an estimated 2.5 million, reflects growing digital commerce and influencer collaborations. The total sales volume through affiliates is projected to hit ¥4.8 trillion, underscoring the sector's rapid growth within China's digital economy.

Investments in affiliate marketing continue to surge, with digital advertising spend reaching approximately ¥1.2 trillion. The average commission rate remains competitive at around 12%. These trends suggest a maturing affiliate ecosystem driven by e-commerce expansion, technological advancements, and strategic partnerships, positioning China as a leader in digital affiliate marketing in 2026.