In 2026, Chilean search engines see a significant rise in zero-click searches, accounting for 58% of all queries. This trend indicates increased reliance on snippets, featured snippets, and direct answers provided by search engines, reducing the need for users to visit websites. Google continues to dominate the market with nearly 94%, emphasizing its influence on digital information access.
Mobile search remains predominant, with 76% of queries made on smartphones. The adoption of voice search has also grown to 34%, reflecting the increasing use of smart devices and voice assistants. These shifts suggest that Chileans prefer quick, accessible information, shaping how businesses and content creators optimize their online presence for zero-click opportunities.