By 2026, social commerce payment users in Chile have reached approximately 12 million, reflecting widespread digital payment adoption driven by mobile banking and e-wallet popularity. The average transaction value of CLP 45,000 highlights increased consumer confidence and larger purchase sizes in social platforms. Mobile payments account for nearly 78% of all transactions, emphasizing the shift towards seamless, on-the-go digital shopping experiences.
The total annual social commerce payment volume stands at CLP 540 billion, showcasing rapid growth of 22% compared to previous years. This trend indicates robust consumer engagement and expanding digital infrastructure. Chile’s digital economy is accelerating, with social commerce becoming a significant retail channel, supported by evolving payment technologies and consumer preferences for quick, secure transactions through popular social media platforms.