Chile's social commerce sector in 2026 shows significant growth, with influencer-driven sales reaching USD 1.2 billion. The increasing number of active influencers, now around 58,000, reflects a thriving digital economy and heightened consumer trust in influencer recommendations. The average influencer generates nearly USD 20,700 annually, indicating a mature and profitable influencer marketing environment. Social media platforms, especially Meta, dominate the landscape, capturing 72% of sales activity.
The penetration rate of social commerce in Chile is now 35%, signifying that over a third of online shoppers rely on influencers for their purchasing decisions. This trend underscores the importance of influencer marketing strategies for brands aiming to expand reach. As digital engagement deepens, businesses are investing more in influencer collaborations, making social commerce a vital component of Chile’s retail ecosystem in 2026.