Chile's digital advertising landscape in 2026 shows significant growth, with search ads maintaining a dominant market share of 42%. The overall digital ad spend has reached USD 1.2 billion, reflecting increased digital adoption across sectors. PPC campaigns are expanding at 15%, driven by improved targeting and ROI, especially among e-commerce and service industries.
Google remains the primary platform, holding 88% of search ad revenue, demonstrating its entrenched position in the Chilean digital space. The average CPC of USD 0.45 indicates competitive bidding, yet affordable costs for advertisers seeking high visibility. Overall, Chile's digital marketing environment is robust, with continued innovation and investment expected.