In 2026, Chile’s PPC campaigns continue to achieve a solid average conversion rate of approximately 4.8%, reflecting effective targeting and ad optimization strategies. The average CPC has risen to about ₱1,200, indicating increased competition within the digital advertising space. Mobile devices dominate user engagement, with mobile PPC conversion rates surpassing desktop, at 5.2%, emphasizing the importance of mobile-friendly ad content.
Overall digital ad spending in Chile has reached an estimated $1.9 billion USD, with PPC accounting for around 38% of the total digital advertising budget. This growth signifies rising confidence in digital marketing channels among Chilean businesses. Marketers are increasingly focusing on mobile PPC campaigns to capitalize on high engagement rates, leading to more tailored and performance-driven advertising efforts across platforms.