Pinterest Shopping Social Commerce Statistics in Chile (2026)

Chile's Pinterest user base in 2026 is projected to reach over 4.2 million, reflecting increased adoption of visual social commerce platforms. The rise in social commerce revenue, estimated at USD 210 million, indicates significant growth in online shopping facilitated through Pinterest's shopping features. Weekly shopping sessions show active engagement, especially in categories like home decor, fashion, and beauty, driven by local influencers and targeted advertising.

This growth highlights Chile's expanding digital economy and the importance of social media in consumer purchasing decisions. Influencer marketing continues to be a key driver, with nearly a quarter of users engaging with content creators. Businesses leveraging Pinterest can tap into this trend to boost sales and brand visibility, making it a vital channel for e-commerce in the country in 2026.