Chile has seen a significant rise in interactive video adoption, with 65% of brands integrating these formats into their marketing strategies by 2026. This growth reflects the country's expanding digital infrastructure and consumer preference for engaging content. Average viewer engagement time remains high, with viewers spending over three minutes on videos, indicating increased interest and effectiveness of video marketing efforts.
Companies are allocating nearly 28% of their marketing budgets to video content, emphasizing its importance in digital campaigns. The conversion rate from video campaigns continues to improve, reaching 4.8%, driven by targeted, interactive experiences. The annual growth of 45% in interactive video usage underscores Chile's commitment to innovative marketing tactics and digital engagement.