Influencer Marketing Statistics in Chile (2026)

Chile's influencer marketing industry is projected to reach USD 120 million in 2026, reflecting its growing digital economy and social media engagement. A significant 78% of brands are leveraging influencers to boost brand awareness and sales, indicating a mature marketing landscape. The average engagement rate of 5.4% demonstrates highly active audiences, making influencer campaigns increasingly effective for local and international brands.

The influencer community in Chile has expanded to around 45,000 active content creators, fueling diverse and authentic content. Brands are experiencing an average ROI of USD 8.5 for every dollar spent, underscoring the effectiveness of influencer marketing. As digital penetration deepens, Chile’s influencer ecosystem is expected to become even more strategic and data-driven in the coming years.