Digital Out-of-Home Advertising Statistics in Chile (2026)

Chile's digital out-of-home advertising market is projected to reach USD 320 million in 2026, reflecting steady growth driven by urbanization and increased digital media consumption. The segment now accounts for a quarter of the total digital ad spend, demonstrating its rising importance in the advertising ecosystem. With over 12,500 digital screens nationwide, advertisers are increasingly leveraging DOOH for targeted, high-impact campaigns across major cities.

The average daily impressions of 1.5 million indicate high viewer engagement, supported by competitive pricing at USD 4.50 per 1000 impressions. This growth is fueled by advancements in digital infrastructure, mobile integration, and data-driven targeting, making Chile a promising market for digital out-of-home advertisers. As consumer attention shifts towards digital platforms, DOOH is expected to become even more integral to marketing strategies.