Digital Advertising Statistics in Chile (2026)

Chile's digital advertising market in 2026 continues its robust expansion, reaching over a billion USD in total spend. Mobile advertising dominates this growth, accounting for nearly 70% of the digital ad budget, driven by high smartphone penetration and social media usage. Brands are increasingly leveraging social media platforms like Facebook, Instagram, and TikTok to engage audiences effectively, reflecting a shift towards more targeted and personalized digital campaigns.

The annual growth rate of 14% indicates strong investor confidence in digital channels. With an average click-through rate of 0.55%, advertisers are refining their strategies for better engagement. As digital media consumption increases, Chilean companies are adopting innovative advertising technologies, including programmatic buying and AI-driven content, to optimize ROI and reach diverse demographics across the country.