Chile has seen rapid adoption of chatbots and marketing automation, with 65% of companies integrating these technologies by 2026. This shift is driven by the need to enhance customer service and reduce operational costs. The use of chatbots has notably improved customer engagement, contributing to a 35% growth in interactive interactions over the previous year.
Marketing automation tools are now widespread, with 58% of businesses leveraging them to streamline campaigns and personalize content. This digital transformation has resulted in an estimated USD 1.2 billion in revenue, reflecting increased efficiency and customer satisfaction. Companies experience an average ROI of 150%, underscoring the value of automation in Chile's evolving digital economy.