Bounce Rate Benchmarks in Chile (2026)

Chile's digital landscape shows a moderate bounce rate of 42% in 2026, reflecting improving engagement levels across various sectors. Mobile bounce rates remain slightly higher at 48%, indicating ongoing challenges in mobile user experience. Desktop engagement remains strong with a 36% bounce rate, suggesting users find desktop content more compelling or easier to navigate. E-commerce sites have maintained a healthy bounce rate of 38%, supporting the country's growing online shopping trend.

In 2026, the average session duration of nearly 3 minutes indicates increased visitor interest and interaction on Chilean websites. Digital maturity continues to rise, driven by enhanced internet access and smartphone penetration. Businesses should focus on optimizing mobile experiences further to reduce bounce rates and increase conversions, especially as mobile usage dominates online activity in Chile. Continued investments in user interface improvements are expected to yield better engagement metrics.