Chile's affiliate marketing landscape is evolving with an average cookie duration of 30 days, enhancing user engagement and attribution accuracy. The steady 12% revenue growth underscores increased digital ad investment and consumer online activity. With 78% of businesses adopting digital marketing, the sector shows resilience amid global economic shifts, driving e-commerce sales to an estimated USD 25 billion in 2026.
The combination of longer cookie durations and improved conversion rates of 4.5% indicates more effective affiliate campaigns. As digital literacy and internet penetration grow, Chilean companies are leveraging affiliate marketing to expand their reach. This trend aligns with the country's broader digital transformation, fostering a more competitive and innovative online commerce environment.