In 2026, Chad's internet penetration remains modest at 36%, reflecting ongoing infrastructural development challenges. Despite this, Google continues to dominate the search landscape with 96% market share, indicating limited use of alternative search engines. The average user conducts about 4.2 searches daily, primarily via mobile devices, which account for 78% of all searches, emphasizing mobile-centric digital behavior.
Zero-click searches have become increasingly prevalent in Chad, with 58% of searches ending without user clicks, often due to featured snippets or direct answers. This trend impacts digital marketing strategies, as businesses need to optimize for featured snippets and local information. As internet access expands, these search behaviors are likely to evolve, shaping the future of online engagement in Chad.