In Chad, email marketing continues to grow steadily, with a click-through rate of 3.8% in 2026. The open rate remains modest at 18.2%, reflecting room for improvement in engagement. The expanding digital infrastructure and increasing internet penetration support a rising email user base of approximately 2.4 million, fueling marketing efforts.
Chad's businesses are investing around $4.2 million annually in email marketing. Despite the relatively low open rates, the average revenue per campaign has reached $1,250, demonstrating effective targeting. As digital literacy improves, Chad's email marketing landscape is expected to become more competitive, boosting overall engagement and conversion rates.