$15 million
Total Digital Ad Spend (USD)
Chad's digital advertising expenditure in 2026
45%
Percentage of Ad Budget on Social Media
Share of ad budget allocated to social media platforms
1,200
Number of Digital Ad Campaigns
Number of digital advertising campaigns launched in 2026
$0.25
Average Cost per Click (USD)
Average CPC for digital ads in Chad
65%
Mobile Device Penetration Rate
Percentage of population using mobile devices for internet access
The average cost per click remains low at around $0.25, making digital advertising accessible for local businesses. Mobile device penetration at 65% facilitates targeted marketing efforts, especially on platforms like Facebook and WhatsApp. Despite growth, Chad still faces challenges in digital infrastructure and digital literacy, which may limit the full potential of digital advertising in the near future.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.