Social Media Users in Central African Republic (2026)

By 2026, social media adoption in Central African Republic is expected to grow significantly, with around 2.1 million users representing roughly a third of the population. Facebook remains the dominant platform, closely followed by WhatsApp, which is crucial for communication and business outreach. The increase in digital engagement offers businesses new avenues for marketing, especially as mobile device penetration improves across urban and rural areas.

The social media marketing budget in CAR is projected to reach over USD 4.2 million, reflecting growing recognition of digital channels' importance. Users spend an average of over two hours daily on social media, indicating high engagement levels. As internet infrastructure advances, these figures are likely to continue rising, creating substantial opportunities for targeted advertising and digital campaigns tailored to local audiences.