The social commerce landscape in the Central African Republic is gradually expanding, with an estimated 12% of the population engaging in online shopping via social platforms in 2026. Despite infrastructural challenges, consumer trust has improved, reflected by a trust index of 45 out of 100. Active sellers are increasingly leveraging social media, contributing to a vibrant digital marketplace that is expected to grow further as internet access improves.
Monthly spending remains modest at around USD 18, but the rapid 25% growth rate indicates rising adoption and confidence among users. Efforts to enhance digital literacy and build consumer trust will be crucial in driving further market penetration. As social commerce matures, local businesses are expected to benefit from increased online visibility, fostering economic development and entrepreneurship in the region.