Social commerce in the Central African Republic has seen rapid growth, with a penetration rate reaching 12.4% by 2026. The sector's total revenue is projected at approximately 15.2 billion Central African CFA francs, driven by increased mobile internet access and growing trust in online transactions. Despite the expanding market, the average return rate remains at 8.7%, reflecting consumer caution and seller policies.
Facebook Marketplace continues to dominate as the preferred social commerce platform, facilitating community-based transactions. The repeat purchase rate of 34.6% indicates a developing but loyal customer base. As digital literacy improves, social commerce is expected to become a significant contributor to the economy, fostering small business growth and digital integration across the country.