In 2026, social commerce in the Central African Republic has seen significant growth, with over 1.2 million users engaging in digital transactions. The average transaction remains modest at USD 15, highlighting the prevalence of micro-payments facilitated by mobile money platforms. The market size has expanded to USD 18 million, driven by increased smartphone penetration and improved internet access, fostering a more connected economy.
Transaction volume through social commerce platforms has reached USD 250 million, underscoring rising consumer confidence in digital payments. Mobile money remains the dominant payment method, with 65% platform penetration among users. This growth indicates a shift towards a cashless society, although challenges such as limited infrastructure and financial literacy still hamper broader adoption.