In 2026, social commerce in the Central African Republic is experiencing gradual growth, with a conversion rate of 2.3%. The total revenue from social platforms is estimated at approximately ₣1.2 billion, reflecting increased digital engagement despite infrastructural challenges. The number of active social shoppers reaches around 45,000, with an average annual spend of ₣26,700, indicating rising consumer confidence in online transactions.
Mobile device adoption remains a key driver, with a penetration rate of 38%. As internet access expands, social commerce is expected to become more accessible, fostering new opportunities for local businesses and entrepreneurs. Continued investment in digital infrastructure and mobile technology will be crucial for further growth in social commerce and digital inclusion across the country.