In 2026, the Central African Republic's search ad revenue reached approximately USD 12 million, reflecting modest growth due to increased internet access and digital adoption. Despite the low overall internet penetration of 34%, digital advertising is expanding as more local businesses recognize the value of online marketing. Google continues to dominate the search engine landscape, capturing over 93% of market share, which impacts advertising strategies and revenue streams.
The average CPC of USD 0.30 indicates that advertising costs remain affordable for local advertisers, fostering growth among small and medium enterprises. The number of active search advertisers has grown to around 1,200, showing a developing digital economy. As internet infrastructure improves, further growth in search ad revenue and digital marketing activities is expected, potentially doubling over the next five years.