In 2026, the Central African Republic's digital advertising market has seen modest growth, with total spend reaching approximately $2.1 million USD. In-game advertising now accounts for around 40% of digital ad revenue, driven by increased mobile gaming activity. The rise in mobile internet penetration to 34% has facilitated more targeted and engaging ad experiences within popular mobile games among the youth demographic.
The gaming community continues to expand, with about 1.2 million active players spending an average of 45 minutes daily on mobile games. This trend presents new opportunities for advertisers to reach a highly engaged audience through in-game ads, despite the country's still developing digital infrastructure. Continued investments in mobile connectivity and gaming platforms are expected to boost ad revenues further by 2026.