Despite the relatively low internet penetration of 22%, web activity in the Central African Republic has grown steadily, with over 1.4 million active users engaging online daily. Mobile devices dominate web access, accounting for 78% of traffic, which highlights the importance of mobile-friendly content for digital outreach.
The digital advertising market is expanding, reaching $18 million in 2026. Businesses increasingly leverage online platforms for marketing, driven by rising mobile usage and growing online presence, despite infrastructural challenges. This trend indicates the potential for digital growth in a country with developing digital infrastructure.