Social Media Ad Spend Statistics in Cape Verde (2026)

Cape Verde has seen a steady increase in social media ad spend, reaching approximately $2.3 million in 2026. The majority of digital marketing budgets now focus on social media platforms, reflecting the country's growing digital engagement and mobile internet penetration. With around 1.2 million active users, businesses are capitalizing on targeted advertising to reach their audience effectively, especially in urban areas where smartphone use is prevalent.

The average user engagement of nearly 5 hours per month indicates high social media activity, driving more investment in digital advertising. The 18% annual growth rate suggests a rapidly expanding digital marketing landscape. As internet access improves and social media platforms innovate, Cape Verde's brands are expected to increase their ad budgets further to stay competitive locally and regionally.