Cape Verde's digital advertising landscape in 2026 shows a steady increase with total spends reaching approximately $12.5 million USD. Search ads account for about 45% of this, reflecting a shift towards targeted and cost-efficient marketing channels. The rise in active PPC campaigns indicates growing digital engagement among local businesses aiming to reach consumers effectively.
The average CPC remains low at around $0.75 USD, making paid search highly accessible for small and medium enterprises. Mobile search ad reach is dominant at 68%, emphasizing the importance of mobile-friendly content. Overall, Cape Verde demonstrates an emerging but rapidly evolving digital marketing ecosystem driven by increased internet penetration and mobile usage.