Cape Verde's email marketing click-through rate of 4.8% in 2026 indicates steady engagement, driven by increased mobile access and targeted content. The high mobile engagement rate of 78% reflects the country's growing smartphone penetration, making mobile-optimized emails crucial for campaign success. With 65% of businesses actively using email marketing, the sector shows significant digital adoption and potential for growth.
The open rate of 22% suggests room for improved email relevance and personalization strategies. Digital advertising spend reaching approximately USD 36 million underscores the country's expanding digital economy. As Cape Verde continues to develop its digital infrastructure, businesses are expected to invest more in email and digital marketing to reach their increasingly connected consumers.