E-commerce in Cape Verde has experienced significant growth, with nearly half of the population now engaging in online shopping by 2026. The increasing use of smartphones and improved internet infrastructure has driven mobile commerce, which accounts for over two-thirds of sales. Personalized recommendations have become a key driver, with a 12% click-through rate indicating higher consumer engagement and tailored shopping experiences.
Businesses are leveraging advanced personalization strategies to boost customer retention, which stands at 52%. The average transaction value has risen to ₡15,000, reflecting increased consumer confidence and spending power. As digital maturity advances, Cape Verde’s e-commerce sector continues to evolve, focusing on mobile-first experiences and personalized marketing to capture a larger share of the market.