Cape Verde's digital ad market is experiencing rapid growth, with total digital ad spend reaching approximately $15 million in 2026. The majority of this budget is allocated towards mobile advertising, reflecting high smartphone penetration and mobile internet usage across the islands. Digital advertising now accounts for nearly half of all advertising expenditure, indicating a shift towards digital platforms among local businesses.
The digital ecosystem in Cape Verde is maturing, with over 70% of internet users engaging with online ads. Cost metrics like CPC remain affordable at around $0.25, making digital campaigns accessible for small and medium enterprises. This trend suggests a sustained increase in digital marketing efforts, driven by improved internet infrastructure and rising consumer online activity.