Cape Verde's digital advertising market is experiencing significant growth in 2026, with total spend reaching approximately €45 million. Mobile device usage remains dominant, accounting for over three-quarters of ad impressions, driven by increased smartphone penetration. However, ad fraud losses are a concern, estimated at €2.5 million, which could undermine advertiser confidence and ROI.
The digital landscape in Cape Verde is evolving rapidly, with improved ad viewability rates indicating better ad placement and user engagement. As digital advertising becomes more sophisticated, advertisers must prioritize fraud prevention measures to protect their investments. The relatively low CPC suggests competitive pricing, but ongoing vigilance against fraud will be crucial for sustainable growth in this digital economy.