Cape Verde's digital advertising market has experienced significant growth, with total ad spend reaching approximately 12 million USD in 2026. Mobile advertising continues to dominate, accounting for over 60% of total digital ad revenue, driven by increased smartphone usage and improved connectivity. The nation's internet penetration has expanded to 68%, reflecting broader digital adoption and greater opportunities for targeted advertising campaigns.
Social media remains a crucial platform for advertisers, with around 1.2 million users actively engaging across channels. The average click-through rate has improved to 2.8%, indicating more effective ad strategies and higher user engagement. As Cape Verde advances its digital infrastructure, businesses are increasingly investing in digital advertising to reach its growing online population, fostering a vibrant digital economy.