Cape Verde's digital landscape in 2026 shows a significant shift towards online content, with 65% of the population regularly engaging with digital media. Social media remains a dominant platform, with 78 million active users per month, reflecting increasing reliance on social platforms for news, entertainment, and marketing. The investment in content marketing continues to grow, reaching approximately CVP 2.4 billion or nearly $22 million, underpinning the country's expanding digital economy.
Video content consumption stands at 82%, indicating a preference for visual media among Cape Verdeans. Email marketing also remains effective, with a 45% open rate, demonstrating the importance of direct communication channels. These statistics suggest that businesses should prioritize video and social media strategies while maintaining strong email campaigns to maximize reach and engagement in Cape Verde's evolving digital environment.