Cape Verde's digital advertising landscape continues to expand, driven by increased mobile internet use and growing e-commerce. With a 76% mobile penetration rate, businesses are investing more in mobile-centric ad campaigns, fueling the ad tech market to reach over 1.2 billion CVP. The rise of local digital platforms has attracted around 1,500 advertisers, indicating a robust digital economy in 2026.
The digital ad spend of USD 12 million demonstrates significant growth from previous years, reflecting increased consumer engagement online. Small and medium enterprises are leading this shift, allocating approximately USD 8,000 annually on average for digital advertising. This trend suggests Cape Verde’s digital infrastructure and marketing strategies are maturing rapidly, positioning it as a promising digital market in West Africa.