Video Ads Spending Statistics in Canada (2026)

Canada's digital advertising landscape in 2026 demonstrates significant growth in video ad spending, with a focus on mobile platforms. The increase in total investment underlines the importance of video content in engaging Canadian audiences, especially across social media and streaming platforms. Advertisers are prioritizing video to capitalize on high engagement rates and the popularity of mobile video consumption.

The allocation of nearly half of digital ad budgets to video ads shows a strategic shift towards more dynamic and interactive advertising formats. As costs per view remain stable, Canadian brands are optimizing campaigns for better ROI. The high number of active campaigns suggests a competitive market, with digital marketers leveraging advanced targeting to reach their audiences effectively.