TikTok Marketing Statistics in Canada (2026)

In 2026, TikTok remains a dominant social media platform in Canada with 24 million active users, reflecting a 20% increase from previous years. Canadian businesses increasingly leverage TikTok for marketing, with 65% adopting the platform to connect with younger audiences and boost brand visibility. The average daily time spent by users highlights high engagement levels, making TikTok a vital channel for digital marketing strategies.

Social media marketing in Canada has seen a significant shift towards short-form video content. The rising influencer marketing revenue underscores the platform's importance for brands seeking authentic engagement. As TikTok continues to grow, marketers need to prioritize creative content and influencer collaborations to maximize ROI and stay competitive in the evolving digital landscape.