15.2 million
Number of social commerce transactions
2026 estimate based on growing e-commerce adoption
CAD 75 ($55 USD)
Average transaction value in social commerce
Projected average spend per transaction in social platforms
42%
Social commerce user penetration rate
Percentage of Canadian internet users engaging in social commerce
Instagram Shopping
Most popular social commerce platform
Leading platform for social shopping in Canada
68%
Mobile payment adoption rate in social commerce
Percentage of transactions completed via mobile payments
The average transaction value remains steady at CAD 75, indicating a mature market with frequent repeat purchases. As digital literacy and payment security improve, more Canadians are comfortable completing transactions on social media, fueling growth. Businesses are leveraging social commerce to enhance engagement and sales, making it a vital component of Canada's e-commerce ecosystem.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.