Canada's social commerce sector in 2026 has witnessed substantial growth, with total influencer-driven sales reaching C$3.2 billion. The number of active social commerce influencers has increased to 45,000, reflecting heightened digital engagement and influencer marketing effectiveness. Average earnings per influencer stand at C$71,111, indicating a mature and lucrative social selling environment. Consumer trust in social platforms remains high, fostering ongoing sales growth and platform diversification.
The trend shows nearly 38% of Canadian consumers making purchases directly through social media channels, contributing to an annual growth rate of 22.5%. The increasing adoption of social commerce tools and the expansion of targeted advertising are key drivers. Canadian brands are leveraging influencers to reach niche markets, enhancing personalization and customer loyalty. The continued investment in digital infrastructure supports sustained growth in Canada's social commerce ecosystem.