4.8%
Average Retargeting Click-Through Rate
Canada
9.3%
Average Conversion Rate from Retargeting Ads
Canada
6.2x
Average Return on Ad Spend (ROAS)
Canada
CAD 1.15 (~USD 0.89)
Average Cost per Click (CPC)
Canada
27%
Percentage of Digital Ad Budget Spent on Retargeting
Canada
In 2026, Canadian marketers report an average retargeting CTR of 4.8%, indicating increased consumer engagement with personalized ads. The conversion rate from retargeted ads stands at 9.3%, showcasing the effectiveness of tailored advertising efforts in driving sales and customer retention. The average ROAS of 6.2x reflects strong profitability in retargeting campaigns, emphasizing its role in digital marketing strategies across various industries.
The average CPC in Canada is CAD 1.15, roughly USD 0.89, which aligns with the higher engagement rates. Companies allocate about 27% of their digital ad budgets to retargeting, signifying its importance in overall marketing spend. As digital maturity grows, Canadian businesses are increasingly leveraging sophisticated retargeting techniques to optimize ad spend and maximize ROI in competitive markets.
Frequently Asked Questions
What is the most effective retargeting platform in Canada for 2026?
According to 2026 data, Google Ads remains the most effective platform for retargeting in Canada, followed by Facebook and LinkedIn, due to their extensive reach and advanced targeting options.
How has retargeting impacted overall marketing ROI in Canada?
Retargeting has significantly improved marketing ROI in Canada, with many businesses seeing an average increase of 30-50% in conversions and a notable reduction in customer acquisition costs.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.