8.5%
Average Video Engagement Rate
Canadian social media videos
78%
Percentage of Businesses Using Video Marketing
Canadian companies in digital marketing
22 minutes
Average Weekly Video Consumption per User
Canadian internet users
12.3%
Growth in Video Ad Spend
Year-over-year increase in Canadian digital ad budgets
1,250%
Video Marketing ROI
Average return for Canadian brands
By 2026, Canadian brands are increasingly leveraging interactive video content, with over 78% of businesses incorporating video into their marketing strategies. Engagement rates remain high at 8.5%, reflecting Canadians' strong preference for visual content. The average user consumes about 22 minutes of video weekly, supporting the trend toward more immersive and personalized advertising experiences.
The Canadian digital advertising landscape continues to grow, with video ad expenditures rising over 12% annually. Marketers see an impressive ROI of 1,250%, making video a vital component for brand awareness and customer engagement. As digital literacy improves across the country, interactive and shoppable videos are expected to become even more prevalent in 2026.
Frequently Asked Questions
What types of video content are most effective in Canada?
Interactive, short-form videos such as tutorials, product demos, and user-generated content tend to perform best, driving higher engagement and conversions.
How are Canadian companies utilizing video marketing for e-commerce?
Many are adopting shoppable videos and live streams to enhance customer experience, increase sales, and build brand loyalty online.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.