In 2026, TikTok remains the dominant influencer platform in Canada, with 78% of brands prioritizing it for campaigns. Instagram follows closely, driven by high engagement rates and visual content appeal. Influencer marketing investments have grown, with the average campaign spending reaching CAD 25,000, reflecting the increasing importance of digital influence in Canadian marketing strategies.
Canadian consumers continue to trust influencers significantly, with 67% relying on their recommendations. Micro-influencers with around 1.5 million followers are particularly effective in reaching niche audiences. As influencer marketing matures, brands are focusing on authentic content and platform-specific strategies to maximize ROI and build brand loyalty across digital channels.