In 2026, Canadian email marketers are earning an average of CAD 18.50 per subscriber, reflecting increased monetization strategies and targeted campaigns. The open rate of 23.7% indicates steady engagement, while click-through rates show room for improvement in content relevance. Email remains a vital channel for brands seeking direct customer communication and revenue growth in Canada's competitive digital landscape.
The low unsubscribe rate of 0.7% suggests high content relevance and good list management. With an average of 1.2 million subscribers per brand, marketers are focusing on personalized campaigns to enhance customer loyalty. As digital maturity advances, Canadian companies are investing more in data-driven email marketing, aiming to optimize revenue per subscriber and overall campaign ROI in 2026.