Digital Out-of-Home Statistics in Canada (2026)

Canada's digital out-of-home advertising sector has experienced significant growth, with spend reaching CAD 2.15 billion in 2026. The digital market now accounts for over 38.5% of all out-of-home advertising, reflecting increased digital adoption and technological advancements. The proliferation of digital screens, totaling approximately 35,500 nationwide, has transformed the advertising landscape, providing brands with diverse and dynamic opportunities to engage audiences.

The average campaign duration remains around 28 days, allowing brands to maintain consistent visibility. Mobile device engagement continues to rise, with 72% of viewers interacting with digital OOH content via smartphones, enhancing campaign effectiveness. This trend indicates a shift towards integrated digital campaigns, leveraging both outdoor screens and mobile platforms for maximum reach and impact in Canada's evolving media environment.