Canada's influencer marketing industry reached C$1.8 billion in 2026, reflecting robust growth driven by increased brand investment and digital adoption. Influencers continue to be vital in shaping consumer preferences, especially among Millennials and Gen Z. Engagement rates remain strong at 4.2%, indicating active and authentic audience interactions. The rising number of influencers—over 150,000—shows the expanding digital influence landscape across various sectors including fashion, tech, and food.
TikTok dominates as the primary platform for influencer content, accounting for a significant share of Canadian campaigns. Over 50,000 collaborations between brands and influencers occurred this year, showcasing the strategic importance of influencer partnerships. As brands prioritize authentic storytelling, influencer marketing is expected to grow further, with more innovative content formats and targeted campaigns to reach diverse Canadian audiences effectively.