In 2026, Canadian websites see an average bounce rate of 45%, reflecting moderate user engagement and content relevance. Mobile bounce rates remain higher at 50%, indicating an area for improvement in mobile user experience and site optimization. Desktop bounce rates are relatively lower, suggesting users who access via desktops tend to stay longer and interact more deeply with content.
E-commerce platforms in Canada maintain a bounce rate of around 42%, which is slightly better than general websites. The average session duration of 2 minutes and 15 seconds highlights that visitors are engaging sufficiently but still leave room for strategies to increase time-on-site. Improving mobile responsiveness and personalized content could further enhance user retention and engagement.