Cameroon’s affiliate marketing landscape in 2026 is rapidly expanding, with an estimated 45,000 active marketers generating approximately USD 120 million in revenue. The sector benefits from increasing internet penetration and mobile usage, which have facilitated more local influencers and brands engaging in digital partnerships. The average commission rate of 7.5% reflects competitive earnings for affiliates promoting diverse products across sectors like retail, finance, and telecommunications.
The digital ad spend dedicated to affiliate marketing in Cameroon has reached USD 35 million, indicating strong growth and investment. Top networks hold around 35% of the market share, showing a competitive but consolidating industry. As local businesses adopt more sophisticated digital strategies, affiliate marketing is expected to become a crucial driver of e-commerce and brand visibility across the country.